A functional shampoo formulated with Caffeine, Annurcatin™ and Niacinamide to help relieve hair-loss symptoms while caring for the scalp and strengthening weak, thinning hair. Read more
Designed for hair that feels increasingly weak or lacks volume, this daily shampoo gently cleanses the scalp while supporting healthier-looking hair from root to tip. Its mild acidic formula creates a rich, soft lather, leaving the scalp refreshed and the hair feeling clean without harshness.
KEY BENEFITS
- Helps Relieve Hair-Loss Symptoms
- Supports Stronger, Healthier-Looking Hair
- Cares for the Scalp and Hair Roots
- Creates Rich Lather with a Small Amount
KEY INGREDIENTS
- Caffeine — Hair-loss symptom care
- Annurcatin™ 20,000 ppm — Scalp and hair-strengthening care
- Niacinamide — Supports a healthy scalp
- Biotin & Amino Acids — Nourishing hair care
SUITABLE FOR
- Weak or thinning-looking hair
- Hair that lacks strength and volume
- Scalps requiring daily oil and buildup care
- Daily hair-loss symptom care
TEXTURE

A lightweight gel shampoo that creates a rich, soft lather to thoroughly cleanse the scalp and hair.
*SCENT : A fresh and elegant Annurca Apple fragrance.
- Top: Apple, Lemon, Eucalyptus
- Middle: Orchid, Rose, Freesia, Jasmine
- Base: Musk, Amber, Sandalwood, Cedarwood, Vanilla
HOW TO USE
Once daily, apply an appropriate amount to wet hair and scalp. Gently massage over the scalp and hair, then rinse thoroughly with lukewarm water.
FULL INGREDIENTS
Water, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol, 1,2-Hexanediol, Caffeine, Fragrance (Parfum), Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Camellia Japonica Extract, Sodium Isethionate, Ethylhexylglycerin, Niacinamide, Glycerin, Pyrus Malus (Apple) Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Hydrolyzed Wheat Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal.
※ Annurcatin™ is MOEV’s proprietary complex containing apple extract, biotin and 22 amino acids.
※ This is a functional cosmetic that helps relieve hair-loss symptoms and is not intended to prevent or treat disease.

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